Digital Focus Now – Sales Consulting Services
(18+ Years of Sales & Staffing | Women-Owned Business Enterprise)
Struggling to Build a Predictable Sales Pipeline?
Many growing companies face challenges like:
- Burned hands with outsourced lead generation vendors who deliver poor-quality leads with no accountability.
- Failed attempts at building in-house SDR teams without the right playbooks, tools, or training.
- Over-reliance on referrals or inconsistent lead sources that don’t scale.
High costs & poor visibility into pipeline health and performance
Get In Touch
How DFN Helps You Grow
Build Your In-House Lead Generation Engine
- Consistent, qualified opportunities from day one
- ICP-driven messaging & outreach playbooks
- Full visibility & control over your pipeline
Upskill & Optimize Your SDR Teams
- SDR performance audits to find execution gaps
- Tailored cadences, tools, and sales scripts
- Hands-on training & coaching for higher conversions
Revenue Growth Partner
- GTM strategy & scalable sales frameworks
- Forecasting & productivity tracking
- Cost savings by cutting ad-hoc vendors & tools
Case Study
How DFN Helped an IT Services Company Build a Winning Sales Team
The Challenge:
A mid-size IT Services company struggled to scale because they:
- Burned their hands with outsourcing lead generation – Vendors delivered poor-quality leads, lacked accountability, and wasted budget.
- Failed in building their own SDR team internally – No processes, playbooks, or coaching led to inconsistent outreach and zero ROI.
Our Approach:
- Conducted a sales audit to identify gaps in outreach & execution.
- Built a 2–3 member in-house SDR team from scratch.
- Designed ICP-specific playbooks, cadences, and CRM workflows.
- Trained SDRs with mock calls, live coaching, and email reviews.
- Set monthly revenue-linked targets with full pipeline visibility.
The Results (Within 6 Months):
- A 3X larger qualified pipeline compared to outsourcing.
- 45% improvement in closure ratio with disciplined follow-ups.
- 2X revenue growth from new client acquisitions.
- 30% reduction in lead gen costs while gaining complete control.
👉 Today, the company runs a scalable outbound engine with predictable results.
Why Companies Choose DFN
- 18+ Years of Sales & Staffing Expertise (India & USA)
- Women-Owned Business Enterprise credibility
- Proven ICP-based Playbooks for predictable outcomes
- Tailored tools, processes & cadences for each sales cycle
- Better ROI vs outsourcing (cost-effective in-house growth)
Who We Work Best With
- Companies building in-house sales teams from scratch
- Businesses with underperforming SDR teams
- Startups & mid-size companies expanding into India/USA
- Growth-focused Founders & CEOs looking for predictable revenue
Industries We Serve
B2B Companies • IT & Consulting • SaaS Products • Staffing Firms
Testimonials
We had no clear sales direction until DFN came in. They helped us hire right, build structure, and turn sales into a predictable engine for growth.”
— Irfan, CEO, IT Consulting Services Company
Digital Focus Now helped us build a focused in-house sales team and streamline our new revenue engine. In just six months, our qualified pipeline tripled, forecasting became sharper, and we established a predictable sales pipeline that keeps delivering consistent results.”
— Prashant, CEO, Web Solutions India